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In his newly expanded role, Sudeep will retain responsibility for IT, data and analytics, while leading cross-business unit transformation programmes. Sudeep will also lead a department focused on the delivery of future technological and digital change. 

Chief executive Simon Litherland said: “I am delighted to welcome Sudeep to the executive team and would like to congratulate him on his new appointment. Data, technology and digital infrastructure is of growing importance in all parts of our business, and the depth of Sudeep’s knowledge and experience at Britvic makes him the perfect candidate for this new role.  

Growth strategy

“The whole Executive team and I are looking forward to working with him even more closely as we continue to execute our growth strategy.”  

Shetty joined Britvic in 2016 as IT transformation director, before transitioning to chief technology officer in 2018 and chief information officer in 2020. 

Prior to his time with the drinks manufacturer, he led an international business transformation programme for financial services firm J.P. Morgan, supported M&S on its e-commerce transformation programme and led the creation of digital consumer experiences for both Selfridges and Jack Wills. 

Digital capabilities 

Commenting on his new role, Shetty said: “Having been part of Britvic for over six years, I have seen first-hand the importance of digital capabilities and data in anticipating customer needs and delivering a seamless digital experience.