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Speaking at the launch of the Britvic Soft drinks Review 2022 Paul Graham, managing director at Britvic said that the company had faced three major issues since Covid-19 – operating through the pandemic, logistics and raw material costs. But he said the industry had proved itself to be resilient. 

“One of the things that we have been looking at and I suspect most other people are is supply chain resilience and how we can build supply chain resilience back in,​” said Graham.

“We are in a lot better place now than we were last year.”

He praised factory and operations staff for continuing to work through the pandemic when they were potentially at risk and said the company had been able to continue to operate its manufacturing sites during the lockdowns. He said moving product was a challenge as the haulage issues hit this time last year but said that the industry had co-operated and worked together. 

Depression concerns

He said that at the end of 2020 there was concern that the country was heading back to the era of the depression of the 1920s. 

He added: “I didn’t see many people talking about the impact of inflation and global supply chains.”  

Another challenge facing the food and drink industry is the implementation of HFSS which is coming into force in October, the impact of which must not be underestimated, Graham added.  

He said: “As a category we are certainly no stranger to the impact of legislative changes.”

But he considers this an opportunity for the soft drinks sector. 

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